Blogs, WOM, Viral & Social Networking
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Scrutinise best-practice techniques to harness the power & ROI of peer-to-peer, WOM and viral marketing for engaged and loyal brand advocates.
Revolution's One-Day Conference | 26 November 2008
Le Meridien Piccadilly, London
3 weeks to go: Book now
www.customermarketingconference.com
This event is an absolute must for digital experts wishing to harness the potential of
Blogs, WOM, Viral & Social Networking.
Understand and utilise the full range of peer-to-peer marketing channels, track positive and negative mentions of your brand, and cultivate long-term brand advocates that do your marketing for you.
WOM, social networks, viral or blogs? With budgets tightening, how do you guarantee a real return on investment? Examine innovative techniques to engage customers with your brand. By attending Revolution’s one-day conference you will:
1. Successfully harness the power of blogging to strengthen your marketing campaign and create true brand advocates.
2. Discover how to engage and communicate effectively with bloggers to increase online brand excitement and buzz.
3. Evaluate the strength of WOM marketing and kick-start it in order to implement successful strategies that excite and engage consumers.
4. Discuss how to take advantage of viral marketing and position your product at the forefront of people’s minds to build lasting brand relationships.
5. Find out the true benefits of social networking sites and learn how to encourage effective two-way communication to ensure optimum return.
6. Understand the value of internal advocates and engage and motivate brand ambassadors from within your organisation.
This site is updated frequently. Please check again for more information.
Last year's event gained a 98% satisfaction rate and involved 12 experts who had successfully encouraged loyal consumers to promote their brand including Marketing Directors and Online Marketing Directors from John Lewis, BEBO, BSkyB and Sony BMG.
***Get a taster for our conferences with a free video on email marketing featuring backstage interviews with top speakers from Flybe.com, Hertz, Repsonsys etc. Watch now.
Visit Revolution's website at www.brandrepublic.com/revolution
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PDF Downloads
Brand Advocacy Conference BrochureSpeakers
- Patrick Allen
- Executive Director of Marketing
- The Co-operative Group
- Simon Morris
- Chief Marketing Officer
- LOVEFiLM International Ltd
- Jonathon Brown
- Head of Multi-Channel
- B & Q
- Xavier Vallee
- Head of Direct Marketing EMEA
- Avis Europe plc
- Katie Sheppard
- Head of Relationships
- Match.com
- Anna Rafferty
- Digital Marketing Director
- Penguin Books UK
- Mat Braddy
- Marketing Director
- toptable.com
- Chris Seth
- Managing Director, Europe
- Piczo
- Sarah Gavin
- Global Director of Communications
- AOL People Networks, Bebo
- Crispin Rogers
- Global Loyalty and B2C Payment Manager
- Shell International
- Sam Barratt
- Head of Media
- Oxfam
- Elizabeth Dare
- New Media Marketing Manager
- Transworld Publishers and Random House Children's Books
- David Smith
- COO
- Hostelbookers.com


